Below The Fold - Marketing & Advertising Show
Below The Fold is the #1 Marketing & Advertising Podcast in the MENA region. It offers cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape. Each episode features industry-leading experts and successful entrepreneurs discussing innovative strategies, advertising tactics, and the latest technologies. The podcast covers actionable insights, case studies, and expert tips on utilizing technology, AI, and data to supercharge campaigns.
حلقات
How AI Is Changing Performance Marketing with Andrew Ene
In this episode:
How AI is changing performance marketing
Why audience signals are replacing keywords
The truth about Performance Max and campaign automation
Attribution challenges every marketer faces
Why marketers need strategy more than ever
The future of agencies and performance teams in an AI-first world
Whether you're a marketer, agency leader, founder, or media professional, this
The AI Shift Every Marketer Needs to Understand with Lubna El Bannan
💡 What we cover:
• Why most brands still misunderstand digital ecosystems
• The connection between performance marketing and customer data
• How AI is transforming agencies internally
• Why creative strategy matters more than ever in the AI era
• The shift from ROAS to profitability-focused marketing
• Why testing and scalability are critical for modern brands
• How agencies are adapti
Why Product Placement Is Underrated in MENA with Sarah Sikander
💡 In this episode:
What product placement actually means and how it works
Why the Middle East is still underutilizing this channel
The difference between obvious vs seamless brand integration
How brands can measure ROI in film and TV
The future of content, storytelling, and brand partnerships in MENA
🎧 Listen now and discover how storytelling and advertising are starting to merge in a whole
What Actually Works in Hospitality Marketing with Majd Fakhry
💡 What we explore:• Why hospitality marketing needs a different playbook• The role of creators and UGC in driving real demand• How to measure success beyond likes and views• Bridging online marketing with offline footfall• Performance marketing strategies that convert• Common mistakes restaurants make when scalingWhether you’re a restaurant owner, marketer, or agency working with hospitality bran
The Culture of Being You in Dubai | Saleh Al Breiki
💡 What we explore:How Dubai’s culture empowers self-expressionThe rise of authenticity in the creator spaceRepresentation and the power of telling your own storyWhy vulnerability builds trust and belongingBalancing personal identity with public influence Whether you’re a creator, a cultural contributor, or someone trying to live more authentically this episode will give you a new lens on what “bei
Video Strategy That Converts in 2025 with Reim El Houni
🎙️ Topics We Cover:• Why great content isn’t about perfection it’s about clarity and consistency• How creators can build confidence and improve their on-camera presence• What brands must understand about video in 2025• Why “done is better than perfect” is the creator’s biggest advantage• The content formats that actually convert in today’s attention economy• The future of creator-led production in
Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 2)
💡 In this episode:• The future of publishing and storytelling in the Middle East• How AI and podcasting are transforming modern media• What brands get wrong about cultural storytelling• The importance of authenticity in a digital-first world
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.c
Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 1)
In this episode:• How Richard built Lovin Dubai into a regional media powerhouse• The shift from print to social-first journalism• The changing economics of content and ad revenue• How media brands are building loyalty beyond the algorithm🎧 Listen now to learn how media, brand storytelling, and community-driven content are reshaping the future of publishing.
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How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA
In this episode, you’ll learn:• Why podcasting is booming across the Middle East• How conversational commerce and audio content intersect• What brands can learn from the human side of storytelling• How AI and automation are shaping the future of audio engagement• Why authenticity and trust matter more than ever in brand voiceWhether you’re a marketer, brand leader, or creator—this conversation bre
The Founder’s Journey Behind Koita Milk with Mustafa Koita
In this episode, you’ll learn:• How Koita Milk grew without outside funding• Why persistence beats perfect plans in the startup journey• The grassroots marketing tactics that won over customers• Lessons in scaling FMCG brands across borders• Why authenticity matters more than ever in consumer trust If you’re an entrepreneur, brand builder, or just curious about what it really takes to grow against
Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi
Topics Covered:The rise of business messaging and why it’s changing customer behaviorWhatsApp vs. WeChat vs. Messenger — the battle for consumer attentionHow conversational AI is transforming customer care, sales, and marketingAI agents vs. chatbots — what businesses need to know in 2025Why marketers must rethink attribution, automation, and personalizationIf you want to understand the future of c
The Strategies Behind Successful Creator Marketing with Tatum Greig
🎯 Topics covered:• Turning creators into authentic brand partners• Data’s role in building high-performing influencer campaigns• Balancing local culture with global brand objectives• The KPIs that matter beyond likes and views• How to sustain brand equity in the creator economy💡 Whether you’re a marketer, brand leader, or creator, this episode is a practical guide to making influencer marketing wo
Brand building in MENA with Mohammad Aljuhani
Topics covered:• What great brands do differently in Saudi and beyond• Why building a brand takes more than performance marketing• The role of trust, storytelling, and consistency in long-term growth• How founders can embed brand thinking from Day 1• Balancing ambition with authenticity in a fast-changing region• What local context means for brand identity in KSA💡 Whether you're launching a new ve
5 Loyalty Strategies That Actually Work with Paula Thomas (Part 2)
🎯 Topics covered:• Why great loyalty programs start small and scale smart• How to leverage tech without complicating the customer experience• The role of data and personalization in building emotional loyalty• Why experimentation is essential: gamification, paid tiers, experiences• The underestimated power of listening to your members• What makes customers feel seen, valued, and loyal 💡 This is yo
Zero-Budget Marketing That Actually Works with Rony Hage | Below The Fold
🎯 Topics covered: What zero-based marketing really means Why most startups burn cash before finding product-market fit How to identify your ICP before spending on ads The power of cold outreach (LinkedIn + email) done right $0 landing page validation strategies that save months of guessing When to test, when to scale, and when to pause 💡 Whether you're a first-time founder or a growth marketer, th
Why Most Omnichannel Strategies Fail in MENA | Oliver White & Jad Sfeir | Below The Fold
🎯 Topics covered:Why omnichannel still hasn’t “clicked” in MENAThe hidden friction between sales teams and digital teamsOverbuilding tech vs. fixing culture firstWhat most dashboards get wrong about performanceIs agentic commerce the real future of shopping?Why personalization still fails—and why AI might finally fix itBuilding lean, empathetic e-commerce teams that lastWhat retail media actually
Emirates NBD: New, Bold, & Decisive | Saud Al Dhawyani at Emirates NBD Fintech Summit
🔍 Topics include:How Emirates NBD became a pioneer in Open FinanceBuilding secure, scalable, API-first banking platformsReal-world fintech partnerships (and what went wrong)From core banking to GitHub Copilot: AI’s growing roleWhy serving SMEs is key to financial inclusion in the GCC📡 In collaboration with @BelowTheFoldPodcast @launchfoundryai @datewithtech @emiratesnbd @dubaifintechsummit @dubaia
Top 10 media trends in 2025 with Dana El Zein (Part 2)
🎯 In Part 2, we cover:The rise of creator-led content and employee-generated mediaWhy authenticity now outperforms polish in brand storytellingHow CTV advertising is evolving—and why big screens still matterThe untapped power of podcast advertising in the MENA regionWhy measurement and incrementality will define ROI in 2025💡 This episode is loaded with practical insights, examples, and frameworks
Top 10 media trends in 2025 with Dana El Zein (Part 1)
📍This is Part 1 of our two-part deep dive into the trends that will redefine marketing in 2025.🔍 In this episode:Why media costs keep rising—and how to stay efficientThe growing power of creative as your targeting toolHow social search, AI search, and zero-click results are breaking the old SEO modelThe rise of Performance Max, Advantage+, and AI-led campaign automationWhy first-party data is more
Open Finance in Action with Harry Gill & Shadi Dawi at Dubai FinTech Summit
🔍 Topics include:How Pay10 became the UAE’s first live Open Finance platformWhy instant settlement can transform SME growthBuilding with three licenses: SVF, RPS, and Open BankingReal-time infrastructure vs legacy card systemsAdvice for founders navigating complex regulation 📡 In collaboration with @BelowTheFoldPodcast @launchfoundryai @datewithtech @dubaifintechsummit
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Are High CPMs on CTV Worth It? A Deep Dive with Experts Yann Colléter & Ahmed Murtadha
🔍 Key topics include:What is Connected TV (CTV) and how it differs from OTTThe state of streaming in MENA: Shahid, Netflix, YouTube, Starzplay, ZEE5, TOD & moreAd-supported vs. subscription-based streaming: who's winning?How high CPMs on CTV can still deliver ROICross-platform viewership and subscription fatigueInnovations like shoppable content and smarter audience targetingWhat brands and agenci
Serving the 1 Billion Underbanked with Dignity & Impact | Maxim Chernuschenko and Saad Ishfaq at Dubai FinTech Summit
Topics include:Why 60% of Qatar’s population lacks access to creditShareeq Neo’s instant loan platform for salary cardholdersBuilding a cross-border fintech with Sharia principlesFingular’s mission to solve financial exclusion globallyThe vision for expanding from Doha to the wider Muslim world📡 In collaboration with @BelowTheFoldPodcast @launchfoundryai @datewithtech @dubaifintechsummit @dubaiaic
Navigating Innovation with Integrity | Justin Baldacchino at Dubai FinTech Summit
🎧 Topics include:The DFSA’s innovation strategy inside DIFCBuilding a regulatory framework for digital assetsWhat makes Dubai’s fintech zone globally competitiveTokenization, custody, and real-world experimentationLessons in balancing risk and rapid innovation🎧 Now streaming on all major audio platforms🔗 Listen to the full episode: https://lnkd.in/dKA2VSUd📡 In collaboration with @BelowTheFoldPodca
'Backing bold ideas' Insurance for the next gen | Joseph Ziolkowski at Dubai FinTech Summit
🎧 Topics include:Why traditional insurers shy away from AI, blockchain & gamingHow Relm built a 10,000+ data set to underwrite “uninsurable” techThe regulatory dance: balancing speed with complianceWhat makes the UAE a proving ground for innovationWhy the future of insurance isn’t paperwork—it’s proactive enablement
Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: ht
Head of Ecom at $20M/Year Agency & Ecom Industry Veteran | Ads vs. Events: What Drives Sales? | Andy Kazandjian & Jad Sfeir
Topics:Why performance marketing is still kingHow to validate product-market fit with zero inventoryThe rise of omnichannel retail and experiential shoppingConverting browsers into buyers with 5%+ conversion ratesGetting customers from first purchase to their 10thLTV, apps, personalization—and what brands get wrong🔗 Tune in to learn how top brands across the MENA region are transforming how they m
How AI is Making Waves in the Logistics Industry to Drive Sustainability towards Total Carbon Neutrality | Amadou Diallo at Dubai AI Festival
🎧 Topics include:How DHL is using AI, digital twins, and automation to move millions of parcels dailyWhy logistics is the next frontier for sustainabilityUpskilling Africa through DHL’s Ubuntu AcademyThe role of leadership in building a tech-driven, inclusive supply chainWhat it means to balance innovation with purpose In partnership with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @Dub
Scaling Intelligence: Building the Infrastructure for Generative AI | Ahmed Gamal at Dubai AI Festival
🔑 Key Topics:What is Soca AI and how does it work?Why on-prem AI matters for security and performanceHow AI agents will collaborate in the near futureThe role of human creativity in an AI-driven worldDubai as a global hub for AI innovation 📍 Presented by Below the Fold, in collaboration with DATE with TECH, Launch Foundry, Trescon Global, and the Dubai AI Festival.
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A Budding Engineer's View on Building with AI at the Edge | Farhan Ali with Andreas Frangeskides at Dubai AI Festival
🎧 Topics include:What Vercel is doing to simplify the modern webHow AI and V0 are empowering non-developers to buildWhy developer tools are moving from code to conversationReal-world use cases (like boosting site revenue by 22%)Why customer-first design still beats shiny features In collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, and @DubaiAIFestival
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Intelligence by Design: LLMs, Leadership & the Future of AI | Dr. Hakim Hacid with Will Snow at Dubai AI Festival
🎧 Topics include:Inside Falcon 1, 2, and 3: UAE’s open-source LLMsThe role of ethics in next-gen AI systemsWhy the Gulf is becoming a serious AI innovation hubScaling autonomous agents and robotics with on-board intelligenceThe case for keeping humans in the loop—always In collaboration with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundryai, @DubaiAIFestival, and @DubaiAICampus
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Education for an AI Generation | Dr. Sonia Ben Jaafar with Naveen Bharadwaj at Dubai AI Festival
🎧 Topics include:How AI is reshaping education-to-employment pipelinesThe launch of MAAN RAI and skills-based job matchingWhy youth need more than just degrees—they need directionDigital inclusion, emotional intelligence & building future-ready communities🎧 Now streaming on all major audio platforms.🔗 Listen to the full episode: https://lnkd.in/dKA2VSUdIn collaboration with @BelowTheFoldPodcast, @
Beyond the Algorithm: Nurturing Minds in the Age of AI | Max Dinser at Dubai AI Festival
Key Topics Covered:How AI can democratize personalized education“Daisy”: An AI tutor designed to support—not replace—teachersUsing voice tech to reach learners without devices or literacyWhat real-world deployment looks like in underserved communitiesDesigning AI for accessibility first—not just performanceWhy building for inclusion requires cross-sector collaboration About the GuestMax Dinser is
Human First: Designing Student-Centered AI for the Future of Education | Dr. Dala Kakos with Will Snow at Dubai AI Festival
Key Topics Covered:How AI can help teachers do more with less—and have fun doing itThe role of prompt engineering in student learningRedefining 21st-century skills: emotional resilience, creativity, and critical thinkingWhat it takes to build a national framework for AI in educationWhy happiness—not just grades—should be the metric of successSupporting teachers through the transition to AI-powered
Trading Power: How AI is Reshaping Digital Economies | Dr. Nora Dihel at Dubai AI Festival
🎙️ Topics include:How AI is reshaping global value chains for developing economiesThe role of digital trade in boosting inclusivityPolicy gaps, regulatory sandboxes, and AI educationWhy AI won’t disrupt trade alone—geopolitics willIn collaboration with Date With Tech, Launch Foundry // AI Product Studio, Trescon, and the Dubai AI Festival at DIFC Innovation Hub.
Watch the Full Episode and Fo
From Molecules to Models: How AI is Rewriting the Rules of Drug Discovery | Will Snow with Dr. Alex Aliper at Dubai AI Festival
🎙️ Topics include:The future of AI and robotics in clinical drug developmentWhat’s holding back AI-designed therapies from reaching patientsHow generative biology is unlocking new drug pipelinesThe real cost of delay in global healthcare innovation In collaboration with Date With Tech, Launch Foundry // AI Product Studio, Trescon, and the Dubai AI Festival at DIFC Innovation Hub.
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Code with Purpose: AI, Culture, and Building for Impact | Martell Gamble at the Dubai AI Festival
🔍 What We Cover:Why soulful leadership is needed now more than ever in techThe link between gospel, activism, and AI product designBuilding Mollify, an inclusive AI nutrition appWhy DEI must be embedded at the core—not bolted onCreating AI copilots for underserved communitiesHow Dubai’s openness to soul-led innovation is creating global opportunityMartell’s dream: A world where AI becomes a tool f
Designing for Impact: When Data Strategy Meets Human-Centered Change | Ronnie Sheth with Naveen Bharadwaj at Dubai AI Festival
🔍 What you’ll learn:Designing AI with human values at the coreScaling data strategy without compromising ethicsEnterprise governance and ESG done rightLessons from building tech that creates real-world change📢 Whether you're a data leader, founder, or changemaker, this conversation is your roadmap for designing technology that matters.
Watch the Full Episode and Follow us on Social Media! ↓&
Building Smart Nations with AI | Martin Yates with Naveen Bharadwaj at Dubai AI Festival
🔍 Key Topics Covered:How governments can harness AI for citizen-centric transformationData governance, sovereignty, and ethical AI deploymentWhy smart nations need agile tech infrastructurePublic-private collaboration in the MENA regionLessons from the UAE’s approach to AI and innovation 📍 Recorded at the Dubai AI Festival, 2025. 📲 Follow us for more in-depth episodes on AI, tech, and innovation i
The Rise of the AI Educators: Redefining Knowledge with Digital Wisdom | Eng. Hessa Lootah at Dubai AI Festival
🎙️ Topics:How AI is reshaping education in healthcare and beyondBuilding a culturally relevant AI model (Dr. Layla)Preserving traditional medicine with data and technologyEmpowering students with AI, not replacing educators🔗 Listen now to discover how one Emirati engineer is redefining the future of AI in education—starting with a greenhouse and a shy digital doctor.00:00 Introduction and Welcome
How AI Is Transforming Healthcare | Parminder Bhatia at Dubai AI Festival
🎙️ Topics:How AI is speeding up diagnostics and improving patient careBuilding trust between clinicians, patients, and AI solutionsThe evolution of healthcare from hospital-centric to home-centricReal-world applications of AI in medical imaging and diagnosis ⏱ Timestamps00:00 Introduction to the Podcast and Guest00:36 Transition from Amazon to GE Healthcare02:07 AI Innovations in Healthcare02:52 F
The Human Side of Tech: Shadi Dawi’s Rise in Middle East Media
In this episode:The evolution of PR in the Middle East & North AfricaAI vs. human connection: can tech ever truly replace empathy?Why meaningful relationships still drive brand and business successInside scoop: What to expect from Dubai AI Festival 2025Building a legacy through content, culture, and connectionGuest spotlight: Shadi DawiGlobal PR Leader, Regional & Global PR Director at TresconAwar
Empathy Metrics: How Feeling Valued Fuels Performance with Mimi Nicklin
Inside this episode:• What listening-led leadership really means—and how it transforms morale and motivation• The science behind why being seen and heard boosts team performance• How psychological safety and empathy drive innovation and prevent burnout• Real-world inspiration: How Microsoft became a model for empathetic leadership• Can AI scale empathy? A surprising take on tech and emotional inte
Custom Bidding Explained: How to Take Control of Your Ad Spend with Hicham Ghazal
Key Topics Covered:• What custom bidding is—and why it matters now more than ever• The limitations of smart and manual bidding• How custom bidding improves efficiency and profitability• The math behind custom bidding: inputs, outcomes, and what to track• How to structure your bidding models for real-world impact• Brand health vs performance marketing—and how to balance both• Why marketers need to
10 Reasons why PR matters with Lara Geadah
Key Topics Covered:• What PR really is beyond media coverage (and why most people get it wrong)• The importance of personal branding and self-promotion in today’s market• Why you don’t need a background in PR to start making an impact• How PR can help close deals and bring in inbound leads• Budget-friendly PR strategies for startups and SMEs• The power of LinkedIn influencers and why they’re takin
Measuring What Matters: The Shift from Viewability to Attention in Ads
Key Topics Covered: ✔ The shift from viewability to attention measurement in advertising✔ How AI and machine learning enhance ad quality and efficiency✔ The difference between human-based and device-based attention tracking✔ Key factors influencing ad attention, including platform, format, and audience behavior✔ The potential of attention as a currency in the digital advertising landscape✔ Challen
Loyalty in Marketing Unlocked With Paula Thomas
Key Topics Covered: • Defining loyalty marketing and its role in driving profitable behavior change • The power of data in creating personalized customer experiences • How top brands like Starbucks, Amazon Prime, and Emirates Skywards excel in loyalty programs • The balance between rewarding loyal customers without excessive discounts • The growing influence of AI in enhancing customer segmentatio
Empathy As A Marketing Superpower with Mimi Nicklin
Key takeaways from this conversation:🔹 Why empathy is more than just a “nice-to-have” in marketing📊 How understanding human emotions leads to better brand strategy💡 The role of empathy in creativity, innovation, and audience engagement⚡ How brands like Airbnb are winning with emotional connection🚀 Why authentic relationships drive long-term customer loyaltyIn a world driven by data, Mimi breaks do
AI Powered Contextual Advertising Unlocked with Sherry Mansour
Have you ever wondered how the rise of artificial intelligence is reshaping the world of digital advertising? Join us on this enlightening journey in the latest episode of the Below The Fold Podcast, where host Ibrahim Jabri engages with digital marketing expert Sherry Mansour to unpack the evolving landscape of digital advertising, with a keen focus on contextual advertising. With her rich backgr
AI For Good: Reshaping Careers, Education, and the Future of Work
Are we ready for a future where artificial intelligence reshapes our lives, careers, and education? Join host Andreas Frangeskides in this thought-provoking episode of the Below The Fold Podcast, as he engages with Will Snow, a digital innovation product design expert, to explore the profound effects of AI across various sectors. Together, they dissect the current educational curriculum, questioni
Navigate Media Quality To Unlock True Ad Performance with Hicham Ghazal
Are you aware that the quality of your media can make or break your advertising success? In this episode of the Below The Fold Podcast, host Ibrahim Jabri dives deep into the world of media quality in advertising with Hicham, a seasoned media professional boasting over 12 years of industry expertise. As digital marketing experts, we often focus on short-term gains, but Hicham reveals the crucial l
AI - State of Nation with Technologists Andreas Frangeskides And Will Snow
🔍 Key topics include: • The impact of AI on business, culture, and creativity• Ethical considerations in the rapidly advancing AI landscape• The U.S.-China AI arms race and its global implications• AI for social good: Can technology drive positive change?• The importance of human elements in the AI-driven future workforce 📌 Whether you're a tech enthusiast, marketer, or business leader, this episo
Empowering SMEs Through FinTech: Lessons from Beehive's Marketing Lead
💡 What’s inside this episode?Milda's career evolution: From creative to corporateThe unique challenges of FinTech marketingHow Beehive empowers SMEs with fast, accessible fundingStrategies to simplify complex financial conceptsEmerging trends like AI and its role in the future of financial servicesGet actionable insights into:✅ Niche marketing in FinTech✅ Balancing compliance with innovation✅ Conn
6 Facts you need to know about PR - Marketing Trends by Below The Fold
Have you ever considered how public relations (PR) can unlock doors in both your personal and professional life? In this enlightening episode of the Below The Fold Podcast, host Ibrahim Jabri sits down with Lara Jada, the visionary founder of Cameo Comms, a PR agency that specializes in the dynamic realms of food, beverage, and technology. Together, they delve into the often-overlooked significanc
Unlocking Fitness Marketing: Community and Authenticity in Social Media Strategies for Success
What if your social media presence was the key to transforming your fitness brand into a community-driven powerhouse? Join us in this engaging episode of the Below The Fold Podcast as host Ibrahim Jabri sits down with Huda, a marketing expert with extensive experience in the fitness and wellness industry. Together, they unveil the secrets behind effective marketing strategies that not only engage
Harnessing the Power of Storytelling
Key topics covered include:The intersection of SEO and storytelling: How to craft content that appeals to algorithms and human emotions alike.The saystory tool: Revolutionizing feedback and collaboration processes using voice input to enhance productivity.Brand narrative development: Tips for creating compelling stories that align with brand identity.COVID-era business adaptation: Strategies Neil
How Blockchain is Shaping the Future of Data & Privacy
Together, we dive into:The evolution of digital marketing and the challenges it faces todayHow blockchain technology is changing the way data is managed and sharedThe role of BlahApp in empowering users by addressing data privacy and rewarding them for their dataThe challenges of zero-party data and building consumer trustHow global regulations like GDPR are shaping marketing practicesThe intersec
The Decision Making Spectrum: Instinct, Common Sense & Data
🔍 Key topics include:The spectrum of decision-making: Instinct, data, and common sense.Using AI tools for marketing without losing the human touch.The ethics of over-personalization and data usage.Case studies showing instinct's role in disruptive innovation.Practical tips for balancing analytics with intuition in leadership. 📌 Perfect for marketers, leaders, and tech enthusiasts looking to master
Social Content Strategies Exposed
Here is some of the topics we cover:Mastering agility in content productionDecoding trend-jacking strategiesBalancing virality, authenticity, and the debate on speed vs. qualityThe power of employees as brand advocatesHow brands can navigate controversial trends safely Whether you're a seasoned pro or just starting your marketing journey, this episode is packed with actionable insights, thought-pr
UX and Marketing in the Automotive Industry
Drawing from his extensive career, Sary shares insights into how augmented reality, voice interfaces, and electric vehicles are revolutionizing automotive design and marketing. He also explores the dynamic interplay between engineering and marketing, offering practical lessons and strategies for professionals navigating this fast-paced field. Timestamps:00:00 Welcome to the Show00:49 Introducing S
7 True or False Statement on AI's Role in Marketing:
From debating AI’s ability to replace human ingenuity to discussing its potential to boost efficiency and create new opportunities, this episode is packed with valuable insights for marketers at every level. Whether you're navigating your career or leading innovative campaigns, tune in to gain a fresh perspective on the future of marketing in the AI era. Don’t forget to share your thoughts and joi
Paid Search Advertising Unplugged with Richard Hartley
Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice on mastering paid search and optimizing your campaigns. Tune in for expert tips and fresh perspectives on navigating the world of paid search! 🎧 Timestamps:00:00 Introduction01:09 – Meet Richard Hartley01:42 – From Drummer to Business Leader: How Music Shaped His Approach03:05 – Why Paid Search i
Data, AI, and Creativity: Building Tomorrow’s Marketing Teams with Andreas Frangeskides
Whether you’re a marketing pro or just starting out, this episode offers valuable insights into leveraging technology for impactful marketing strategies. Tune in for fresh perspectives! 🎧Watch the Full Episode and Follow us on Social Media! ↓ Timestamps:00:00 Introduction00:49 Meet Andreas Frangeskides01:18 Career Journey and Expertise03:00 Building Effective Data-Driven Teams03:14 The Role of AI,
Retail Media Ecommerce Close Up with Karen Khattab
Whether you're a seasoned professional or new to the field, this episode offers valuable knowledge on navigating the digital commerce landscape in MENA. Don't miss out on this enlightening discussion! 00:00 Introduction00:49 Meet Karen Khattab: E-commerce Expert02:27 Diving into E-commerce in MENA07:35 The Rise of Quick Commerce14:55 Understanding Retail Media16:47 Global vs. Local Retail Media20
Redefining Brand Measurement in Podcasts with AI
Tamara highlights the importance of brand suitability, contextual targeting, and content transparency. A case study with a major telecom company showcases Barometer's effective integration with The Trade Desk. The conversation also touches on podcast measurement challenges and Barometer’s expansion into omnichannel platforms, emphasizing the need for continuous education in leveraging audio marke
Leadership in a Digital Age with Stuart MacKay
Learn how agencies adapt through partnerships with tech companies and integration of consultancy services.This episode also delves into leadership strategies emphasizing transparency and team empowerment, highlighting the importance of communication and collaboration in enhancing productivity and global team coherence!Timestamps:00:00 Introduction01:18 Stuart's Background and Career Journey03:26 C
Strategy in Advertising and Marketing Today with Mazher Abidi
With Mazher's extensive experience in media and creative agencies, you'll gain insights into how to align strategy and tactics effectively. We’ll also cover the impact of AI on advertising strategies and the need for innovation in products and communication. Plus, hear real-world examples like Lego's audience engagement and FIX Chocolates’ viral campaign. This episode is packed with valuable tips
From Corporate to Entrepreneurship: Valbona’s journey into marketing
We discuss her experiences at Salesforce, the importance of personal branding, and strategies for B2B marketing. Valbona also reveals her insights on content creation, community building, and maintaining a healthy lifestyle. Whether you're a seasoned marketer or just starting out, this episode is packed with valuable advice and stories. Don't miss out on the secrets of business success and pers
The Shifting Landscape of Retail and E-Commerce with Alexis Azzie
She discusses the evolution of retail in the digital age, key milestones, and the importance of blending media with broader marketing strategies. Alexis delves into the impact of COVID-19 on online commerce, challenges faced by brands in the DTC model, and the role of technology and AI in enhancing shopping experiences and marketing efficiency. Tune in to gain valuable insights into how brands c
Unleashing AI in Communications: Conversation with Sultan Saab
Join us as we dive deep into the world of AI and communications with Sultan Saab on the premier advertising and marketing podcast in MENA, Below the Fold. In this engaging episode, we explore the role of AI tools in transforming communication strategies, the importance of prompting, and the future of AI integration in various industries. Sultan shares personal anecdotes, demonstrates practical use
From Corporate Success To Personal Branding Guru with Seif El Hakim
Join host Ibrahim Jabri on 'Below the Fold' as he dives deep into the realms of marketing, advertising, and ad tech with guest Seif El Hakim. In this engaging episode, Seif shares his incredible journey from being the CMO of Samsung in the CIS region to becoming a successful entrepreneur and personal branding coach. Discover valuable insights on breaking through the marketing clutter, the signi
Unpacking Performance Max: Is it Worth the Hype? with Ryan Fletcher
In this episode of Below the Fold, host Ibrahim Jabri welcomes back Ryan Fletcher for his second guest appearance. They dive into the evolving challenges and opportunities in digital marketing, including the impact of AI on paid search, industry skill gaps, and effective strategies for small budgets. The discussion also covers app marketing, user acquisition, and the importance of understanding m
SEO Masteries Unlocked With James Reynolds
Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of generative AI, and much more.Whether you're a seasoned marketer or just starting, gain practical advice and insights to boo
Community Building Unpacked With Heba Al Nabulsi
In this episode of Below the Fold, we dive into one of the most underrated yet incredibly powerful marketing strategies—community building. I sit down with Heba Al Nabulsi, a social media expert and founder of the Let's Talk Social community, which has grown to 4,500 members across 55 countries.Heba shares her remarkable journey from leading a media department at just 24 to becoming a pioneering
Starting a Social Media Agency in Dubai w/ Laure De Wit
Join us on this episode of Below the Fold as we chat with Laura, founder of L'influence by Laure. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai. Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content. Whether you're
Decoding the Future of Money w/ Kareem Monem
Join us in this episode of 'Below the Fold' as we delve into the fascinating journey of Kareem Monem, a leading figure in the realm of digital technology and financial services. Kareem shares his experiences from working with assistive technologies in Greece to his pivotal role at Digitas. We explore the profound impact of digital transformation on financial services, the future of money through t
Power of Personal Branding: Tips and Insights w/ Kelly Lundbeg
Join us as we dive deep into the world of personal branding with expert Kelly Lundberg on the Below the Fold podcast. Kelly shares her journey from Edinburgh to becoming a successful entrepreneur in Dubai, founding a personal styling and shopping agency before transitioning into personal branding with Brand You Creators. This episode covers the significance of personal branding in today's digital
SEO Unpacked: Fundamentals, Tools and Best Practices w/ Ghais Tounsi & Joseph Maksoud
Join us in this engaging episode of 'Below the Fold,' where we dive deep into the world of SEO with experts Joe Maksoud and Ghais Tounsi. Learn about the importance of on-page and off-page SEO, technical SEO, the impact of AI, and current trends in the industry. Discover how to optimize your website, the role of social media, effective keyword strategies, and the collaboration between SEO and paid
A Story On Data: Evolution, Technology and More w/ Mohammad Mortada | Below The Fold
In this episode of 'Below the Fold,' Mohamed and Ibrahim dive into the dynamics of data in marketing. With Mohamed's extensive background in advertising and customer experience at Oracle, and Ibrahim's expertise in programmatic marketing, they discuss how data usage has evolved from the 80s to today's generative AI. Topics include data unification, customer engagement, the shift from DMPs to CDPs,
Business Transformation: Identity Graphs Unveiled w/ Steven Sidawi | Below The Fold
Welcome to Episode 8 of 'Below the Fold'! Join us as we explore the digital marketing industry with Steven, a digital transformation veteran who's spearheaded some of the coolest digital and tech projects around the region. Steve and I discuss Digital Identity Graphs—why they matter and how they enhance marketing strategies. Steven shares insights on merging data sets to understand customers bette
Neuromarketing Uncovered: Heuristics and Neuroscience in Marketing w/ Nokhez Usama | Below The Fold Podcast
In this episode of 'Below the Fold,' we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field. Our conversation explores the impact of colors, emotions, and sensory triggers on marketing strategies and consumer behavior. We also touch on ethical
Unpacking Audio: Landscape, Trends & Insights w/ Claudius Boller | Below The Fold Podcast
In this engaging episode of Below the Fold, Claudius Boller shares his extensive journey from creating his first business during school to holding key positions at Universal Music Group and Spotify. He elaborates on the evolution of audio consumption, highlighting how music streaming and podcasts have transformed the industry. Claudius also discusses the vibrant podcast ecosystem in the MENA regio
